2020 ASDS/A Annual Report

Published March 2021

1970-2020 ASDS 50th Anniversary

ACHIEVE H o n o r i n g o u r i s t o r y - C e l e b r a t i n g t h e F u t u r e o f S k i n H e a l t h a n d B e a u t y

2020 Annual Report American Society for Dermatologic Surgery American Society for Dermatologic Surgery Association

ASDS/A 2020 Annual Report

2019-20 ASDS / ASDSA BOARDS OF DIRECTORS First row (from left): Secretary Kavita Mariwalla, MD; Treasurer Dee Anna Glaser, MD; Immediate Past-President Murad Alam, MD, MBA; President Marc D. Brown, MD; President-Elect Mathew Avram, MD, JD; Vice President Sue Ellen Cox, MD; Executive Director Katherine J. Duerdoth, CAE.

Second Row: Historian / Parliamentarian Rhoda Narins, MD; Resident Representative Katherine Ligtenberg, MD, PhD, MBA; Resident Representative Hayley Goldbach, MD; Ex-Officio William P. Coleman, III, MD; Deirdre Hooper, MD; Vince Bertucci, MD, FRCPC; Patrick K. Lee, MD; Shannon Humphrey, MD, FRCPC; Glenn D. Goldman, MD; Ian Maher, MD; M. Laurin Council, MD. Not pictured: Sabrina Fabi, MD; Anthony Rossi, MD.

ASDS/A 2020 Annual Report

Table Of Contents • 2019-20 Boards of Directors ....................................................................................... 2 • Meet the ASDS / ASDSA Staff .................................................................................... 4 • Letter from the 2019-20 President ......................................................................... 5 • Member Education and Engagement ................................................................. 6 • Public Education .............................................................................................................. 18 • Scientific Excellence and Innovation . ............................................................... 22 • Organizational Leadership ....................................................................................... 24 • Partners and Support ................................................................................................... 28 • Advocacy ............................................................................................................................... 30 • Letter from the 2020-21 President ...................................................................... 36 • 2020-21 Boards of Directors .................................................................................... 38

ASDS MISSION

ASDSA MISSION

To speak in a unified voice to promote, protect and advance surgical and cosmetic dermatology through education and advocacy. VISION

ASDS dermatologists will be universally acknowledged as the leading experts in helping patients achieve optimal skin health and beauty through their mastery of surgical, medical and cosmetic treatments. VISION To advance the skin health and well-being of our patients and community through education, research and innovation in the art and science of surgical, medical and cosmetic treatments.

ASDSA will advance the practice of dermatologic surgery by advocating for members and patients

ASDS/A 2020 Annual Report

MEET THE ASDS / ASDSA STAFF

Steven Hlavik Member Services and Governance Assistant Kelly Jena, CMP, DES Meeting Manager Liz Juchno Social Media Manager Beth Kaminski Staff Accountant Debbie Kroncke Education Assistant Anita Tournier Accounting Assistant Tamika Walton Governance and Membership Manager

Katie Allodi Communications Manager Lisa Barrett Marketing Manager

Katherine Duerdoth, CAE Executive Director Tara Azzano Director of Development and Industry Relations Kristin Hellquist, MS, CAE

Emily Besser, MA, CAE Advocacy and Practice Affairs Manager Tracy Farhan Education Manager David Fuller Information Technology Manager Stephanie Garrow Development and Industry Relations Assistant Hana Herron Education Programs Manager

Director of Advocacy and Practice Affairs Betty Sarata, MAFM

Director of Finance and Administration Moira Twitty Director of Education & Meetings

Jaimey Wilman, MBA Director of Marketing and Communications

“In the midst of these unprecedented times, the Society rallied our members, providing information and resources to help us meet the challenges head on, all while finding creative ways to acknowledge and celebrate our history in this milestone year.” Marc D. Brown, MD 2019-20 ASDS / ASDSA President

ASDS/A 2020 Annual Report

HONORING OUR HISTORY – CELEBRATING OUR FUTURE The year 2020 will go down in the history books. The global pandemic has generated healthcare challenges, far reaching economic affects and disrupted how we approach our daily lives. For ASDS/A members, we experienced challenges in delivering patient care, keeping practices open, sourcing personal protective equipment (PPE), expanding telemedicine, staff layoffs and so much more. Additionally, strained race relations encircled our nation, causing further divisions in an already stressed national community. Through all these challenges, a most notable event for our Society was upon us – the ASDS 50th Anniversary! In the midst of these unprecedented times, the Society rallied our members, providing information and resources to help us meet the challenges head on all while finding creative ways to acknowledge and celebrate our history in this milestone year. Flipping through the following pages, you will see how ASDS/A works to ensure your personal and professional success. A host of COVID-19 related resources were offered including 23 webinars with topics ranging from financial impacts to marketing strategies. Information on Centers for Medicare and Medicaid Services (CMS), the CARES Act, various financial resources and downloadable patient education information were provided as complimentary member benefits. I was also proud to be part of a joint task force with ASDSA and the American Society for Laser Medicine and Surgery (ASLMS) offering guidance for reopening cosmetic dermatology practices during the pandemic. Additionally, two important digital tools were launched: ASDS Learn, our virtual education learning system, and ASDS Connect, our digital member-to-member community. These new offerings allowed members to virtually gather to share their personal challenges, offer advice and access leading education no matter where they are located. Social media continues to gain influence as a leading knowledge source for members and consumers. This year we increased our social media resources expanding our reach notably with a 198% growth on Instagram. We also utilized social media platforms to reach our residents. When many programs shut down or reduced educational opportunities, we launched weekly “Derm Surgery Sunday” Instagram Live educational sessions featuring an ASDS member expert presenting fast hitting content targeted to help residents on the board exam.

One of my presidential goals was to strengthen our membership through embracing our diversity. ASDS is the unifying body for all surgical groups, be it reconstruction, skin cancer, laser or cosmetic. It is through this unification and shared challenges that we are recovering and coming into 2021 stronger than before. I am proud that we successfully launched the new Diversity, Equity and Inclusion (DEI) Work Group, whose mission is to promote cultural competency and awareness within dermatology, increase diversity within ASDS among membership and educate underrepresented minorities about general and procedural dermatology. A memorable event this year was pivoting to our 2020 ASDS Virtual Annual Meeting. Although we missed the camaraderie of being together, the Society offered a record breaking event with over 1,400 attendees. The meeting provided the same best-in-class education in an interactive platformwith live Q&A, networking chat rooms, virtual Exhibit Hall and engaging networking events including our 50th Anniversary celebration that capped off an unforgettable anniversary year. As we move into our next 50 years, we will continue to build on the successes of our founders who had the foresight to see the extraordinary opportunity in our subspecialty.

Yours truly,

Marc D. Brown, MD

ASDS/A 2020 Annual Report

Member Education and Engagement ASDS CELEBRATES 50 YEARS OF INNOVATION

2020 marked the Society’s 50th anniversary, and throughout the year, ASDS honored its history and celebrated its bright future: • A Commemorative Program was mailed to every ASDS member and made available digitally at asds.net/50 .

• Each issue of Currents offered a feature article surrounding the anniversary with founder interviews, education highlights and pioneering efforts.

Drs. MathewAvramandMarc Brown toast to the Society's 50thanniversary during the celebration event.

• A Celebration Box was sent to early ASDS Virtual Annual Meeting registrants, complete with a cup to toast ASDS during the virtual 50th Celebration, co-hosted by Drs. Brown and Avram. The event began with a brief summary of ASDS successes over the years, from its humble beginnings in 1970, founding of the journal in 1975 and the planting of its educational roots with regional courses, annual meetings and now on-demand learning. After a clip from the “ASDS Through the Decades” video, Dr. Brown discussed the future of ASDS and introduced his successor, Dr. Avram. • A n ASDS Through the Decades video featured highlights from the ‘70s, ‘80s, ‘90s, ‘00s and ‘10s.

The full-length ASDS Through the Decades video.

• #ASDSTurns50 hashtag on social media and Shared Interest Group on ASDS Connect . • Fun Facts featured in the ASDSWeekly Update and monthly journal Bulletin • Interviews with Past Presidents that can be viewed at asds.net/50.

ASDS/A 2020 Annual Report

ASDS members echo the pioneering spirit of the Society’s rich history of persistent innovators. Many of the Society’s founders and early members were trailblazers, overcoming many obstacles and pushing forward through challenging times to not only establish and build ASDS, but ultimately elevate the specialty of dermatologic surgery. Read the Society's articles "Founders Reminisce," "Annual Meeting Through the Decades," "Innovative Pioneers" and "Education Through the Years" in the Commemorative Program .

The groundwork for the Society began in the summer of 1970 when Drs. Leonard A. Lewis and Sorrel S. Resnik contacted several leading dermatologic surgeons and proposed the idea of an organized effort to advance dermatologic surgery. ASDS membership was open to any dermatologist who was interested, and the founders shared enthusiasm over the fact that no one was excluded. In fact, the original ASDS logo included each of the instruments used during that time to represent all areas of dermatologic surgery.

“ASDS founding members’ main purpose was to promote excellence in patient care through education in dermatologic surgery. There was no thought to establish a splinter group separate from the mainstream of dermatology, but rather an organization to strengthen basic dermatologic practice. The formation of ASDS opened up a whole new avenue for dermatologists.”

Sorrel Resnik, MD ASDS Founding Member

T H E N

N O W

ASDS/A 2020 Annual Report

PANDEMIC RESPONSE AND RECOVERY

As the pandemic impacted ASDS members, their patients, families and communities, ASDS/A quickly pivoted to support them during this chaotic time. Gathering resources across departments, agencies and other associations, staff worked to create timely information, webinars, patient education and recovery guidance to ensure our members moved forward on a positive path.

• ASDSA continuously updated resource organizing state-issued guidance for reopening medical practices, PPE protocols and telemedicine statues and regulations. • Participation in the AMA Mask-up campaign offering support of mask wearing in public through social posts, emails and alerts. • Virtual interview training and practice offered to residents exploring fellowship opportunities. • The first virtual ASDS Annual Meeting, offering various COVID-19 aligned sessions and topics. • A strategic partnership with CheckedUp, a physician-founded specialty technology platform designed for point of care and active engagement between patients and physicians in the waiting room, exam room or at home via telehealth. • ASDS Fellowship Structured Didactics and Cosmetic Fellowship Lecture Series created to "be together, apart" to supplement fellowship education during the pandemic, accessible on ASDS Learn .

COVID-19 exclusive member resources: • Member pandemic needs survey driving support tools and resource creation. • Members-only COVID-19 resource webpage ( asds.net/covid-19 ). • Hosted 23 complimentary webinars covering the CARES Act, finances during the COVID-19 crisis, tactical marketing infor- mation to emerge from the pandemic and much more.

• COVID-19 public health resources webpage ( asds.net/covid-19-public-health-resources ). • Various patient education materials from digital handouts and videos.

• Creation of ASDSA/ASLMS Joint Guidance for Reopening Cosmetic Practices with current data and recommendations. ( bit.ly/DermReopeningGuidance ) • Instagram Live “ Derm Surgery Sunday ” resident education series. • Visiting Professor Program went virtual, offering webinars in which all residents can benefit from experts lecturing covering both Mohs and cosmetic topics. • ASDS Connect digital community launched a dedicated COVID-19 Shared Interest Group (SIG) for members to ask questions, share advice and resources ( asds.net/Connect ).

Skin E X P E R T S COVID-19

WHAT IS COVID-19? Symptoms • Fever • Cough • Difficulty breathing • Loss of taste and/or smell • Persistent pain or pressure in the chest • New confusion or inability to arouse • Bluish lips or face • Gastrointestinal symptoms such as diarrhea High risk populations: • Adults older than 65 years old. • People with underlying medical conditions including, but not limited to, heart or lung disease or diabetes.

Medications that might increase risk: • Prednisone/CsA

EVERYONE is at risk. All ages and races have been diagnosed and have died from this virus. Please take this virus seriously and protect yourself, your family and your communities. HOW TO PREVENT GETTING THE VIRUS: Disinfect • Frequent hand washing (at least 20 seconds with soap and water or a hand sanitizer with at least 60% alcohol). Use moisturizing hand cream to avoid cracks and skin breakdown. • Avoid touching your face. • Clean and disinfect frequently touched surfaces daily. Social distancing • Avoid large gatherings of 10 or more. • Limit / avoid travel. • Maintain at least a 6-foot distance between yourself and others. • Stay at home whenever possible. Wear a mask • Before putting on a mask, clean hands with alcohol-based hand rub or soap and water. • Cover mouth and nose with mask and make sure there are no gaps between your face and the mask. • Avoid touching the mask while using it; if you do, clean your hands with alcohol-based hand rub or soap and water.

• MTX/MMF • tofacitinib • TNFi • IL-12/23i • IL-17i/IL-23i • Apremilast • Acitretin

• Dupilumab/Omalizumab *Source: Mark Lebwohl, MD, Webinar Summary - March 19, 2020 During this time, some medications are in limited supply or are more challenging to deliver. Contact your physician with any concerns or question s about the medications you are taking.

A member of

asds.net

COVID-19 Overview video created by the Patient Education Work Group.

NEWS-V1-N1-STD

COVID-19 Patient Education handout

ASDS/A 2020 Annual Report

DIVERSITY, EQUITY AND INCLUSION

Increased knowledge and appreciation of diversity adds to not only our global community but enriches our Society. The need for increased awareness and initiatives to enhance our diversity reach became more apparent in 2020 with civil and racial unrest. In April, the Diversity, Equity and Inclusion (DEI) Work Group was created, aligning with the Society’s new strategic goals ( asds.net/diversity ). DEI Charge: • Promote cultural competency and awareness within dermatology. • Increase diversity within ASDS among members, leaders, volunteers and speakers. • Educate underrepresented minority (URM) about general and procedural dermatology. Value Statement: Commitment to non-discrimination, anti-racism, inclusion, cultural sensitivity and humility with the goal of advancing health equity for racial, ethnic, handicapped, and sexual and gender minority people regardless of background.

A video created by the DEI Work Group to share their mission.

ASDS/A 2020 Annual Report

2020 ASDS VIRTUAL ANNUAL MEETING

The decision to move the ASDS Annual Meeting to a virtual format was difficult, yet it proved to be immensely successful with 1,461 attendees participating in the live meeting – and an additional 88 purchased on-demand access for the 30 days following the meeting. Attendees celebrated 50 years of kinship and camaraderie, innovation and learning with the best content in cosmetic dermatology, skin cancer / reconstruction and practice management.

“The Annual Meeting Work Group quickly regrouped to transform the planned live program into one that could be delivered virtually while remaining a meaningful experience.”

Shannon Humphrey, MD, FRCPC Chair, 2019-20 Annual Meeting Work Group

Attendees loved the virtual meeting platform, and social media was ablaze with screenshots being posted throughout the meeting. As one member put it, “Feeling like I’m in a professional (and much more educational) version of the Sims.” The virtual lobby provided an in-person feeling at home, and attendees were able to chat live with peers, exhibitors and faculty

throughout the event. Most educational sessions included live elements, allowing the interaction and conversation attendees eagerly anticipate each year. Attendees were able to earn up to 35.25 AMA PRA Category 1 Credits™ whether watching live or on-demand. Among the 50 educational sessions presented, the most popular were: • A dvanced Laser Combinations – 1,006 unique views • N euromodulators:

A demonstration of the 2020 ASDS Virtual Annual Meeting platform.

The Cutting Edge – 984 unique views • Patient Demonstrations: Advanced Injection Techniques – 874 unique views • Real World, Small Volume: High Yield Filler Injection Techniques – 781 unique views • Keynote with Nancy Etcoff, PhD, M.Ed – 741 unique views

During the 2021 ASDS Virtual Annual Meeting, the Society saw a large increase in social media engagement.

Keynote speaker Nancy Etcoff, PhD, M.Ed

ASDS/A 2020 Annual Report

“Our membership continues to drive innovation, becoming the true skin health and beauty experts all backed by science. We will continue to fight for patient safety and access to

dermatologic surgical care. ASDSA will continue to advocate for board certified dermatologists to directly oversee medical practice, fair reimbursement for skin cancer treatment, ability of dermatologists to practice medicine in their offices (compounding) and other issues important locally, nationally and internationally on behalf of dematologic surgery patients.”

1,461 live attendees

50 educational sessions 88 on-demand purchases 3,601 Instagram accounts reached

Mathew Avram , MD, JD 2020-21 ASDS/ASDSA President

BY THE NUMBERS [ ]

The Annual Membership Meeting

honored the 50th anniversary by acknowledging the founders, charter members and past presidents.

ASDS President Marc Brown, MD, highlighted the year’s efforts, including the COVID-19 complimentary webinars and resources created to assist members. Two graduation ceremonies honored the hard work of members growing their skill sets and supporting the future of the specialty by participating in the Cosmetic Dermatologic Surgery Fellowship Program and Future Leaders Network. Afterwards, Dr. Brown issued his President’s Awards and provided advocacy updates before introducing Mathew Avram, MD, JD, as the new ASDS / ASDSA President for 2020-21. New to the 2020 ASDS Virtual Annual Meeting was the ASDS Got Talent competition, allowing members to share their unique talents with colleagues. The competition received 11 entries from which judges chose seven finalists. Nearly 200 attendees voted for their favorite talent throughout the meeting, and Saqib Ahmed, MD, was named the first-ever ASDS Got Talent Star with his entry "Card Magic."

Marc Brown, MD, presents during the Annual Membership Meeting.

Suzanne Kilmer, MD, presented the 2020 Vic Narurkar, MD, Innovations in Aesthetics Honorary Lecture.

The video entry for our 2020 ASDS Got Talent Star, Saqib Ahmed, MD.

ASDS/A 2020 Annual Report

VIRTUAL EDUCATION

ASDS members are lifelong learners, continually improving and driving innovation in treatments and patient care. At the core of ASDS membership are educational and engagement opportunities for members to enhance their skill sets, improve practice management and grow their social capital. As the pandemic impacted our in-person education efforts, we expanded our digital offerings to continue to offer best-in-class education virtually. ADVANCED ANATOMY & INJECTION TECHNIQUES COURSE

Our 5-star rated course, “Advanced Anatomy & Injection Techniques”moved virtual to Sept. 11–13. The course featured case-based video presentations and patient demonstrations to help attendees discover innovative techniques to restore volume and augment features. Sue Ellen Cox, MD, and Vincent Bertucci, MD, FRCPC, co-directed the interactive course, which was attended by more than 150 members.

MICROGRAPHIC DERMATOLOGIC SURGERY EXAM REVIEW COURSE

ASDS launched a comprehensive high-level on-demand review of dermatologic surgery fundamentals and key knowledge in high-yield content areas outlined by the American Board of Dermatology (ABD) Study Guide to prepare for the MDS Subspecialty Certification Examination being administered for the first time during the fall of 2021. Directors Kishwer S. Nehal, MD, (through December 2020) and Rajiv I. Nijhawan, MD, lead participants in access readiness for the exam and identifying areas of individual competencies. Learning objectives including describing the process of obtaining, processing and interpreting specimens, concepts related to wound healing, post-operative care and much more.

PREPARE TO SUCCEED Micrographic Dermatologic Surgery

(MDS) Exam Review Course Available Online at asds.net/Learn $199 ASDS members; $499 non-members

Material for 6.50 AMA PRA Category 1 Credit(s) ™ . Physicians should claim only the credit commensurate with the extent of their participation in the activity. ABD-approved self-assessment exercise is entitled up to 30 Self-Assessment Credits for MOC Component 2. • Discuss the appropriate management of skin cancers, including the use of adjuvant and alternative strategies. • Identify the requirements of relevant regulatory authorities and to apply the principles of correct coding and documentation. asds.net/Learn At the conclusion of this activity, participants should be able to: • Assess readiness for certification exam and to identify areas of individual competencies. • Describe the process of obtaining, processing and interpreting Mohs micrographic surgery (MMS) specimens. • Describe concepts related to wound healing as well as the appropriate use and execution of various reconstructive strategies. • Recognize safe and effective pre-, peri- and post-operative care. Course Description: A comprehensive high-level review of dermatologic surgery fundamentals and key knowledge in high-yield content areas outlined by the American Board of Dermatology (ABD) Study Guide to prepare for the MDS Subspecialty Certification Examination. For more information about the exam being administered for the first time in Fall 2021 and eligibility visit abderm.org . The ABD was not involved in preparing the course and does not attest to whether the course is a reflection of the content of the MDS exam. Learning Objectives:

Directors: Kishwer S. Nehal, MD

(through December 2020) Rajiv I. Nijhawan, MD (current)

Faculty:

- Hayley Goldbach, MD - Kelly Harms, MD, PhD - S. Brian Jiang, MD - Hillary Johnson- Jahangir, MD, PhD - Thomas J. Knackstedt, MD - Naomi Lawrence, MD - Ian A. Maher, MD - Christopher J. Miller, MD - Maxim Polansky, MD - Anthony M. Rossi, MD - Chrysalyne Schmults, MD - Valencia D. Thomas, MD - David Zloty, MD, FRCP

- Murad Alam, MD, MBA - Sarah Arron, MD, PhD - Thomas Bander, MD - Jeremy S. Bordeaux, MD, MPH - David R. Carr, MD - Bryan T. Carroll, MD, PhD - Karen L. Connolly, MD - M. Laurin Council, MD - Brienne Cressey, MD - Alison Durham, MD - Matthew Fox, MD - Cerrene Giordano, MD - Nicholas Golda, MD

Accreditation Statement The American Society for Dermatologic Surgery is accredited by the Accreditation Council for Continuing Medical Education (ACCME) to provide continuing medical education for physicians. AMA PRA Category 1 Credit ™ Designation The American Society for Dermatologic Surgery designates this Enduring

An overview of the MDS Exam Review Course.

ASDS/A 2020 Annual Report

COSMETIC FELLOWSHIP

In 2012, ASDS created the Cosmetic Dermatologic Surgery Fellowship Accreditation Program (CDSFAP) offering accreditation to formalize and standardize fellowships in cosmetic dermatology. Fellows must complete 1,000 cases in five of eight procedure categories, have a didactic curriculum and exposure to experiences designed to augment their training: research, writing and reviewing clinical manuscripts, attending conferences and presenting at clinical conferences, and teaching residents. This mindful repetition in a controlled environment gives ASDS fellows the competence, confidence and credibility they will need to get their careers off and running and provides a solid base on which to build the Society’s future. CDSFAP currently boasts 24 approved programs and participated in the SF Match for the forth time in 2020. We celebrate 26 graduates for the year.

2020 Graduates:

• Brandon Worley, MD, MSc • Sarah Wilson, MD • Heidi Wat, MD • Aria Vazirnia, MD • Hamza Bhatti, DO • John Howard, DO • Hyemin Pomerantz, MD • Margo H. Lederhandler, MD • Haitham I. Algzlan, MBBS • Desmond M. Shipp, MD, MSBS • Pooja Sodha, MD • Michael B. Lipp, DO • Kunal Angra, MD

• Robert D. Murgia, III, DO • Farah A. Moustafa, MD • Leah K. Spring, DO • Kara Hoverson, MD • Alison S. Kang, MD • Judy Cheng, MD • David Kim, MD, MS • Mildred Lopez Pineiro, MD • Katarina Kesty, MD • Megan E. McClean, MD • Ezra Hazan, MD

The graduates were announced during the Annual Membership Meeting.

• Ethan T. Routt, MD • Beth Nichols, MD

BY THE NUMBERS [ ] Nearly 600 Residents attended the 2020 Virtual ASDS Annual Meeting

52 Resident and Early-Career Preceptees 26 Graduating Cosmetic Fellows

3 Visiting Professor Trips

ASDS/A 2020 Annual Report

FUTURE LEADERS NETWORK (FLN)

VIRTUAL PROFESSOR PROGRAM

Completing its ninth year, FLN was created to develop and enhance the leadership skills of early-career members and prepare them to become the next generation of leaders in dermatologic surgery. During the year-long curriculum, young leaders work with experienced mentors on projects and initiatives that benefit ASDS and its members. For the 2020 program, three unique tracks were offered including the traditional project-based FLN, Journal FLN and Advocacy FLN. Mentees completed a variety of projects to carry on the tradition of excellence in our specialty. 2020 Projects • Public Relations Campaign Promoting Dermatologists as the Beauty Experts —Mentees Sheila Farhang, MD, and Kemunto Mokaya, MD, with Mentor Vince Bertucci, MD, FRCPC • TeleMedicine is Here to Stay —Mentees Sonya Kenkare, MD, and Ramya Kollipara, MD, withMentor Arash Koochek, MD, MPH • Laser, Energy and Aesthetic Devices, 2nd Edition —Mentee Vincent Richer, MD, FRCPC, with Mentor Seaver Soon, MD • D ermatologic Surgery Journal Digital Content Enhancement —Mentee Isabela Jones, MD, with Mentors Jenny Kim, MD, and Marc Brown, MD

The ASDS Visiting Professor Program pivoted to a virtual format in 2020, enabling all dermatology residents no matter their location to benefit from renowned experts. 300 residents attended these sessions in 2020, learning insights during the one-hour sessions that conclude with a live Q&A. Topics included: • “Avoiding and Managing Complications with Hyaluronic Acid Fillers”with Deirdre Hooper, MD • “Perioperative Management of the Dermatologic Surgery Patient”with M. Laurin Council, MD • “Advances in Dermatologic Laser Surgery”with Paul Friedman, MD

Many sessions were recorded and are available for complimentary viewing on ASDS Learn .

Watch the FLN graduation, which aired during the Annual Membership Meeting.

ASDS/A 2020 Annual Report

INTERNATIONAL EFFORTS ASDS offers learning across the globe with outreach efforts established through the Lawrence M. Field, MD, International Dermatologic Surgery Educational Exchange Fund. The International Traveling Mentorship Program now has over 200 hosts and mentors from 35 countries. Annually through the International Preceptorship Program, one international dermatologic surgeon is selected to visit a preceptor in the United States to learn techniques and procedures not available in his/her country of origin. The International Dermatologic Surgery Fellowship Recognition Program utilizes ASDS resources and the abilities of ASDS members to provide guidance and credentials to international applicant programs looking to start and maintain a training program. There are four ASDS-recognized international training programs in South Africa, Romania, Pakistan and the Netherlands. Although these programs were impacted with the pandemic for the 2020 year, the various online, digital and on-demand education offered through the year allowed us to reach any dermatologists around the globe.

Lawrence M. Field, MD 8/3/1929 – 10/2/2020

FIELD LEGACY In 2020, we lost a dynamic force in our specialty with the passing of Lawrence M. Field, MD. Dr. Field was a respected dermatologic surgeon and dedicated educator. Dr. Field was a bridge between many international arms of our specialty. His exten- sive career took him to multiple countries and innumerable universities throughout the world, lecturing and demonstrating varying procedures and techniques used in dermatologic reconstructive, cosmetic and liposuction surgery — all efforts enlarging the parameters of global dermatologic surgery. Dr. Field was a great supporter of ASDS and instrumental in the creation of the International Traveling Mentorship Program (ITMP). In 2010, ASDS created the first of its kind, “Lawrence Field, MD, International Dermatologic Surgery Educational Exchange Fund. Then in 2012, ASDS established its first lectureship in perpetuity bearing the name, "The Annual Lawrence Field Honorary Lectureship." This was created in celebration of Dr. Field’s generosity and lifelong contributions to dermatologic surgery as an internationally renowned educator and pioneer. Explore the many accomplishments of Dr. Field along with members’ fond memories at asds.net/Field-Legacy .

AWARDS 2020 ASDS Virtual Annual Meeting

International Traveling Mentorship Program (ITMP)

Harold Brody, MD

Baruch Kaplan, MD

Gary Monheit, MD

Girish Munavalli, MD

Nanda Dewi, MD

Salim Thurakkal, MD

Matteo Clementoni, MD

Somesh Gupta, MD

Edwin Djuanda,MD

Mysore Venkataram, MD

Moerbono Mochtar, MD

2020 Outstanding Contribution Awards This award is presented annually to outstanding ITMP Mentors as a token of recognition of significant contributions to the ITMP and their leadership, teaching, enthusiasm, and commitment to the international educational exchange in dermatologic surgery.

ASDS/A 2020 Annual Report

VIRTUAL CONNECTIONS ASDS LEARN The launch of ASDS Learn enhanced efforts to grow our digital education offerings with a new virtual education platform. ASDS Learn delivers and manages instructional content, education courses, webinars, videos and podcasts and more.

ASDS Learn includes: • ResQ (a 500 Board-style Q&A testing module for residents)

• On-demand courses and series • ASDS Annual Meeting recordings • Live and recorded webinars • Videos • Podcasts ASDS CONNECT

Collaboration and unity among dermatologic surgeons have never been more important, and ASDS Connect represents an opportunity to bring members together. This members-only community is designed to engage members at all stages of their careers and experience. ASDS Connect offers a secure and private online platform ( asds.net/connect ) that allows members to ask questions, share pearls, offer advice in a collegial peer environment. Nine Shared Interest Groups (SIGs) allow members to discuss specific topics including:

• ASDS Turns 50 • Chemical Peels

• Diversity and Inclusion • Practice Management • R econstruction / Skin Cancer • Residents / Fellows • Wrinkles, Folds and Volumizing

• Classifieds • COVID-19

BY THE NUMBERS [ ]

41,651 views of ASDS Learn content

999 ASDS Connect Log-ins

337 Members in ASDS Connect Shared Interest Groups

ASDS/A 2020 Annual Report

DERMATOLOGIC SURGERY DIGITAL GROWTH Expanding digital content supports the virtual growth of the journal. A new video gallery offers value added content through author interviews to dive deep into article subjects. Additionally, the journal launched dedicated social media channels aimed at promoting the published peer-reviewed content.

ASDS/A 2020 Annual Report

Public Education Impactful and effective public education and communications is vital to our mission of creating awareness, sharing expertise and promoting patient safety. The goal of the ASDS integrated marketing campaign is to promote ASDS members as the recognized source on skin health and beauty to the public, media and fellow physicians. NATIONAL BRANDING CAMPAIGN

The Society’s branding campaign raises awareness of its members as the TRUE experts in skin health and beauty and educates consumers on the importance of board certification. The media placements drive consumers to the ASDS website. Consumers can explore a variety of information on conditions, treatments and procedures. Also, prospective patients can search for an ASDS member in their area. Pay-per-click advertising is a growing component of the Society’s branding efforts. Optimized bidding strategies, updated ad words and new display image ads are driving increased website traffic. New ad words and optimized bidding strategies created more effective campaigns. ASDS saw a reduction of more than 47% in its cost per clicks and almost double its click-through rate compared to 2019. This drives interested parties to our website while using less advertising dollars. ASDS has been able to continue our pay-per-click Google grant funding of $10,000 a month to promote its mission and the expertise of ASDS members. These marketing efforts drove more than 2.2 million impressions, more than 1 million page views and results in nearly 44,000 searches on our “Find a Derm” referring tool representing a 84% increase over the previous year.

“The branding campaign continues to expand our digital reach with increased pay per click advertising and enhanced social media content reaching consumers where they are obtaining skin health and beauty information.”

Mona Gohara, MD Chair, Branding and Media Relations Work Group

ASDS/A 2020 Annual Report

SOCIAL MEDIA

Continuing to grow our social media presence was an important goal for 2020. Instagram grew 198% adding more than 4,500 new followers, Twitter’s reached grew by 28% with nearly 300 additional followers and Facebook increased 12% with 269 new likes. Our social communications are designed with consumers in mind to help educate, correct misinformation, and attract new patients by spreading the message that our members are THE experts in skin health and beauty – for the lifetime of their skin. Generally, the call to action was for consumers to visit the ASDS website to access patient education information and our “Find a Dermatologic Surgeon” referral service. Our top posts included COVID-19 patient resources, supporting skin cancer awareness and national hair loss month as well showing solidarity and commitment to diversity during the racial unrest this year. The ASDS / ASDSA Social Media Ambassador Program continues to grow with more than 140 participating members sharing content through their personal social media accounts. Not only does this disseminate factual patient information to a larger audience, it can educate lawmakers and other key decision makers on critical issues impacting patient health and safety. A new“Own Your Expertise” social media campaign was established in December 2020 to reinforce board certified dermatologist as THE skin health and beauty experts to consumers. The “Own Your Expertise” campaign highlights ASDS / A members longstanding history of innovation for aesthetic and cosmetic procedures and educates consumers on why they should only trust a board certified ASDS member with their dermatologic procedures. These consumer-facing posts are shared with members in a stand-alone ASDS email once a month, allowing members to click a Facebook, Twitter and/or Instagram icon to share on their individual social media platforms.

The first post on Dec. 11 featured dermatologic surgeons advancement in many popular procedures; it reached 6,138,239 consumers across all platforms. BY THE NUMBERS [ ]

198% increase in Instagram followers

269 new Facebook followers

49,804 views on YouTube

ASDS/A 2020 Annual Report

CHOOSE SKIN HEALTH PUBLIC SERVICE PROGRAM

Increasing awareness of sun-safe behaviors and the importance of early detection for skin cancer is an important mission for the Society. ASDS member volunteers continue to provide free cancer screenings and make a difference in the fight against skin cancer as part of a partnership program with Neutrogena®. Members benefit from a national PR campaign featuring celebrity star power to gain consumer attention with brand ambassador Jennifer Garner participating in outreach messages to the public. “Every Day is a Sun Day” public service announcement – featured in major national magazines – urge the public to practice sun-safe behaviors such as wearing sunscreen and avoiding tanning beds. Although 2020 was a challenging year to provide in-person screenings, ASDS members provided over 3,500 free screenings and collectively, over 38,500 free screenings since the program’s inception.

Neutrogena brand ambassador Jennifer Garner urges ASDS members to join the Choose Skin Health effort.

ASDS/A 2020 Annual Report

The 2019 ASDS Survey on Dermatologic Procedures revealed that procedures using laser / light / energy-based devices and injectables continue to grow, each totaling more than 4 million treatments. They have become the most performed procedure categories for ASDS members, passing skin cancer treatments, which led for seven consecutive years since the survey began. SURVEY ON DERMATOLOGIC PROCEDURES More than 3.5 million skin cancer procedures were reported for 2019, emphasizing the progression of the disease as well as member expertise in its treatment. Notably, sun damage is a top condition treated within the laser / light / energy-based category — up 14% year over year and up 22% in just three years. Sunlight exposure can contribute to both skin cancer and skin aging and continues to influence the rising cancer incidence and aesthetic concerns. Procedures to treat melanoma – the deadliest type of skin cancer – increased 14% from the previous year and 77% since 2012. Increasing awareness and nurturing sun-safe behaviors, such as wearing sunscreen every day, are vital to decreasing these numbers. ASDS member dermatologists also performed more than 10.3 million cosmetic treatments in 2019, a 14% increase over 2018 results. The body sculpting category saw the largest increase: up 62% percent from the previous year. With more than 1 million treatments, injectable soft-tissue fillers were up 76% and laser / light / energy-based treatments grew 106% in the last eight years. This highlights the growing popularity of these cosmetic procedures and how patients are seeking board certified dermatologists for skin health and beauty expertise. Skin conditions treated with laser / light / energy-based devices were up 18% from 2018. For 2019, wrinkles, sun damage and facial redness continue to lead the types of conditions treated by these devices with over 2.4 million treatments performed. Muscle toning devices, new to the survey this year, were used in more than 157,000 procedures. Treatments for hair rejuvenation such as platelet-rich plasma (PRP) is up 94% year over year with over 169,000 procedures. Thread lifts – wherein temporary sutures visibly lift the skin around the face – grew 106% with nearly 68,000 procedures performed. This data reflects ASDS members’ expertise, expansive and innovative treatment options and quality of care that comes from seeing a board certified dermatologist. It also highlights the longstanding impact that dermatologists have on aesthetic surgery, being the pioneers of many cosmetic and reconstructive procedures.

ASDS/A 2020 Annual Report

Scientific Excellence and Innovation JOURNAL

Our peer-reviewed journal, “ Dermatologic Surgery ,” offers the most clinically comprehensive and up-to-date information in our specialty. The journal continues to be a highly respected resource. Not only is it an esteemed publication for our field, it is also a valuable resource for other medical professionals. Members can seamlessly navigate to the publisher’s website through a link on asds.net/Publications for full, complimentary access to all issues. In addition, over 25 years of journal archives are available at asds.net/Journal , providing the ability to search, notate and reference as needed. For 2020, we launched new videos on the journals website and developed the journals social media presence through the Journal FLN. These efforts improve the readers’ digital experience and promote the significant journal content.

SURGICAL DIRECTORS FORUM

SOFT-TISSUE FILLERS GUIDELINE Collaborating with other specialties for a common purpose builds professional camaraderie and creates opportunities to promote the breadth and scope of expertise. Reflective of the Society’s specialty expertise, the development of an evidence-based clinical practice guideline for soft-tissue filler complications was completed with Derek Jones, MD, leading an esteemed multi-specialty development team, plus two patient representatives. The team has been finalizing evidence collection, working in collaboration with the Mayo Clinic. Dermatologic Surgery published the guideline in its February 2021 issue. dermatology residency and Mohs and cosmetic fellowship programs. The forum identifies areas of common concern including cosmetic training in residency programs, best practices for cosmetic study, collaborative research and practical guidelines and issues. In 2020, Surgical Directors completed review and updates of the Literature-based Curriculum of Dermatologic Surgery and the updated edition was published on ASDS Learn. The Surgical Directors Forum has grown in membership and influence since 2013, representing surgical directors from more than 105

A Literature-based Curriculum of Dermatologic Surgery 2 nd Edition

2020

ASDS/A 2020 Annual Report

RESEARCH AWARDS Dermatologic surgeons are investigators driven by the need to learn and improve their skills. ASDS assists members by supporting their research that drives innovation and improves patient care. Eight grants totaling just under $100,000 were awarded in 2020. CUTTING EDGE RESEARCH GRANT RECIPIENTS These research projects advance the practice of dermatologic surgery, stimulate the invention of new technologies or document the safe and effective work of dermatologic surgeons. Board-directed research allows ASDS to align research initiatives with organizational priorities. 2020 Board-directed topics included: • Safety of cosmetic procedures. • Substantiation of dermatologic surgeons’ cost effectiveness and care in procedural dermatology. • Quality outcomes for different treatment modalities for skin cancer. 2020 CUTTING EDGE RESEARCH GRANT PROGRAM RECIPIENTS:

2020 CARUTHERS AWARD RECIPIENT

The Drs. Alastair and Jean D. Carruthers Award for the Top-Ranked ASDS Cosmetic Fellow Research Abstract, established in 2018, stimulates interest and acknowledges cosmetic research contributions from Fellows of ASDS-accredited fellowship training programs. 2020 recipient

Farah Moustafa, MD

Farah Moustafa, MD, was recognized at the 2020 ASDS Virtual Annual Meeting for her work titled "Ablative Fractional Laser Treatment of Hypertrophic Burn and Traumatic Scars, a Systematic Review of the Literature." VIC NARURKAR, MD, AESTHETIC

DERMATOLOGY VISIONARY The Vic Narurkar, MD, Aesthetic Dermatology Visionary Fund was established and funded by Allergan to honor the legacy of Dr. Narurkar, who passed away suddenly in 2019. Dr. Narurkar was an inspiration to colleagues, residents and his friends who felt his influence and contributions to the field of aesthetics. Five residents received scholarships to attend the 2020 Advanced Injection Techniques virtual course and the 2020 ASDS Virtual Annual Meeting. The 2020 recipients were: • Jessica Awerman, MD • Derek Ho, MD • Hasan Khosravi, MD • Brett Neill, MD • Kristin Totoraitis, MD

Program in honor of Vic Narurkar, MD

Steven Barilla, MD

Ashley Elsensohn, MD

JUMPSTART RESEARCH SEED GRANT PROGRAM

The fund also encompasses the Vic Narurkar, MD, Innovation in Aesthetics Lectureship Award. Suzanne Kilmer, MD, was the recipient and delivered the lecture during the 2020 ASDS Virtual Annual Meeting.

The intention of this program is to encourage and support only the highest quality research and training in areas related to dermatologic surgery. The Jumpstart Research Seed Grant Program serves as a catalyst to develop research initiatives for ASDS members.

2020 Jumpstart Research Seed Grant Recipients: • Jacqueline McKesey, MD • Mohammed Dany, MD

ASDS/A 2020 Annual Report

Organizational Leadership SERVICE AWARDS

Each year, committed member volunteers and interested constituents generate ideas, serve as resources and execute visions. In 2020, ASDS honored the following individuals and organizations and received recognition for its marketing efforts.

PRESIDENT’S AWARDS

AWARD FOR OUTSTANDING SERVICE

Murad Alam, MD, MBA

Vince Bertucci, MD, FRCPC

M. Laurin Council, MD

CHOOSE SKIN HEALTH TOP SCREENER

LawrenceM. Field, MD Thomas E. Rohrer, MD

Anais A. Badia, MD, DO

Allergan Aesthetics

CHOOSE SKIN HEALTH TOP PRACTICE

Florida Skin Center

ASDS/A 2020 Annual Report

REVIEW ARTICLE INCENTIVE COMPETITION

CHOOSE SKIN HEALTH TOP REGIONAL SCREENERS • Linda Zhou, MD • Shraddha Desai, MD • Andrew T. Jae, MD

YOUNG INVESTIGATORS WRITING COMPETITION

• Daniel J. Ladd, Jr., DO • Daniel Marshall, DO • Melanie Palm, MD, MBA

Ali MajdZadeh, MD

Westley S. Mori, MD

AWARDS PRESENTED TO ASDS ASDS continues to earn recognition from marketing industry competitions with its clear and concise communications that effectively disseminate Society news to members; positively impact patients; and successfully promote the specialty. The Society earned 16 awards across five awards competitions in 2020. These industry competitions – including the AVA Digital Awards, Healthcare Advertising Awards, Apex Awards of Excellence, Aster Awards, Hermes Awards and Marcom Awards – recognize outstanding work in print and digital communication pieces. The wide array of winning entries validate the Society’s unique ability to deliver appropriate messaging to multiple audiences.

Digital Publications

Social Media Content

Redesigned ASDS Mobile App and ASDS Experts Guide

ASDS Connect and ASDS Learn

COVID-19 Communications

Direct Mail Pieces

ASDS/A 2020 Annual Report

FINANCIAL REPORT In 2020, the Society’s finances continued to be healthy. While financial figures will not be finalized until after an official annual audit held in spring of 2021, operating revenues are projected to be over $4.6 million with operating expenses projected to be $4.5 million. Additionally, the operating Reserve Fund exceeded the policy requirement by $7 million. Due to the pandemic, the organization faced unprecedented challenges that had financial impacts. We pivoted from an in-person Annual Meeting moving to a fully virtual meeting experience. We had to cancel in-person courses, which reduced our budgeted revenues by 40%. However, the organization was able to drive a 50% reduction of expenses. Additionally, we were able to receive the first round of Paycheck Protection Program (PPP) loans of $467,000 from the Small Business Administration offering financial support for the year.

2015

2016

2017

2018

2019

2020*

Unrestricted Fund Balance

$7,116,300 $7,737,877 $8,400,833 $7,997,437 $9,057,485 $10,244,039

Operating Expenses

$6,086,425 $6,800,997 $6,410,558 $6,684,795 $7,226,163 $4,240,981

Reserve Policy (60% of Expenses) Strategic Reserve Fund Balance (UFB - RP)

$3,651,855 $4,080,598 $3,846,335 $4,010,877 $4,335,698 $2,544,589

$3,464,445 $3,657,279 $4,554,498 $3,986,560 $4,721,787 $7,699,450

* Based on estimates

"We faced unprecedented challenges this year; however, our decision to pivot to a virtual meeting, cancel live meetings and educational courses saved on expenses and allowed the financial health of the Society to remain strong."

Dee Anna Glazer, MD ASDS/A Treasurer

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