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ASDS/A 2020 Annual Report
CHOOSE SKIN HEALTH PUBLIC SERVICE PROGRAM
Increasing awareness of sun-safe behaviors and the importance of early detection for skin cancer is an important mission for the Society. ASDS member volunteers continue to provide free cancer screenings and make a difference in the fight against skin cancer as part of a partnership program with Neutrogena®. Members benefit from a national PR campaign featuring celebrity star power to gain consumer attention with brand ambassador Jennifer Garner participating in outreach messages to the public. “Every Day is a Sun Day” public service announcement – featured in major national magazines – urge the public to practice sun-safe behaviors such as wearing sunscreen and avoiding tanning beds. Although 2020 was a challenging year to provide in-person screenings, ASDS members provided over 3,500 free screenings and collectively, over 38,500 free screenings since the program’s inception.
Neutrogena brand ambassador Jennifer Garner urges ASDS members to join the Choose Skin Health effort.
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